Jessica (“Jess”) Cerra is a multifaceted professional whose career spans elite athletics, entrepreneurship, and community advocacy. She currently serves as the Vice President of Product & Community Development at Alete Active Nutrition, where she leads innovation for brands such as Bonk Breaker, SaltStick, and Vitassium. Cerra's athletic journey began with triathlons, where she quickly excelled, becoming the XTERRA amateur national champion in 2011 and ranking sixth in the professional women's division by 2011. Transitioning to professional road cycling in 2015, she competed for UCI Continental teams including Twenty16 (now Twenty24) and Hagens Berman–Supermint. Her notable achievements include winning the mountains classification and Stage 4 at the 2018 Redlands Bicycle Classic. Beyond her athletic pursuits, Cerra is the founder of JoJé Bar, a gluten-free, real-food energy bar designed for endurance athletes, which became part of the Alete Active Nutrition portfolio in 2021. She also co-founded The Last Best Ride, a gravel cycling event in her hometown of Whitefish, Montana, which allocates 20% of its proceeds to scholarships for women pursuing post-secondary education.
